Welcome to Waverly Ave.

Let’s build your business your way.

I work with agency founders and consultants (like you) to build a business on their terms with seven figure potential.

Between us founders…

If you’re anything like me, you’re burnt out
on the traditional agency model.

Burnout is unfortunately the norm in the creative industry.

Overworking, undercharging, and chasing countless RFPs have created a scenario where agency owners feel like they’re constantly out of control.

Thin margins, high turnover and unrealistic expectations are a losing battle.

After spending 13 years working inside agencies, I decided to start my own business to redefine what success means in the creative world. Breaking free from old standards, I work closely with agency owners and consultants to intentionally build better businesses, setting them up for seven-figure success on their terms.

Together, we’re rewriting the narrative and elevating more women into the top 2% of women-owned businesses that reach seven figures.

INSPIRING ME LATELY…

  • Reading

    The Subtle Art of Not Giving a F*ck

  • Watching

    Presumed Innocent

  • Listening to

    Acquired

  • Drinking

    Iced Matcha Latte

  • Jamming to

    Queen

  • Farmer's Market Pick

    Berries

  • Window Shopping

    Jenni Kayne

My thoughts

Growth doesn't have to look like
the way it's been modeled.

You don't need a team. You don't need a volume model.

You don't need to automate your lead gen.

The traditional agency model comes with a one-size-fits-all approach that doesn’t account for each business owner's unique goals and values (especially women).

I believe in building a business around YOU. A business you love is a business that will grow.

Your roadmap to a seven-figure
business you love.

1. Your Vision, Your Business

We start with where you want to go, not where you’ve been. By aligning your vision for the future with your personal and professional goals, we can works backwards.

2. Strategic Clarity Over Shortcuts

No shortcuts—this work is about clarity and intentionality. We work on your business holistically - positioning, offers, pricing, sales - because they work together to get you the results you want. We make decisions that bring clarity for the long-term, giving you the headspace to focus on growth.

3. Sustained Growth

Incremental changes lead to incremental boosts. My focus is on creating a foundation that fuels sustained growth. We’ll implement strategies that not only elevate your business now but also position it for long-term success, ensuring you have the runway for continuous progress.

“Working with Melissa was one of the best investments I've made in my business.

After growing my agency for nine years, I hit a bit of a roadblock. I lacked clarity and direction, and Melissa's perspective was exactly what I needed. She is both direct and kind, and helped me feel momentum in my business almost immediately.

Through our 1:1 program, Melissa worked with me to refine and package our services, develop a detailed business development strategy, and build out so many incredible tools to help me confidently grow and manage my business.

Since working with Melissa, I've been able to expand my network, connect with ideal clients, grow revenue, and - most importantly - feel so much more clarity and confidence in where the agency is going.”

Brittany woitas / KōVly Studio

YOU’re in the right place

Growth
Incubator

A hybrid mastermind, 1:1 and group coaching program - designed for six-figure agency owners.

Growth
Partnership

Short-term, high-impact 1:1 consulting for founders looking to create seven-figure growth.

The
Blueprint

For early-stage agencies looking to set the foundations for growth from the beginning.